Jake Burgess
Jake is the words and grammar guy. Before putting pen to paper, Jake likes to walk a few miles in his audience’s shoes: he has now amassed an extensive collection including flip flops, soccer cleats, and stilettos.
Employee Engagement
How Remote Work Brings Us Together
As the threat of COVID-19 unfolded around the world, many office facilities were compelled to c...
Jake Burgess
July 14, 2020 | 6 MIN READ
Employee Engagement
In A World Without Answers: Navigating Uncertainty and Winning
As citizens of the 21st century, we’re used to having vast amounts of information at our fing...
Jake Burgess
June 16, 2020 | 6 MIN READ
Employee Engagement
The Language of Uncertainty: Defining Times
Times of uncertainty have an undeniable effect on people’s attitudes, behavior, and their use...
Jake Burgess
May 21, 2020 | 6 MIN READ
Employee Engagement
What is Market Share and Why Should We Care?
Business owners and marketers alike will find it’s important to understand market share so th...
Jake Burgess
June 7, 2024 | 6 MIN READ
Employee Engagement
Internal vs External Market Research: Is There a “Best” Approach?
Many companies would say that conducting research is a job for external experts -- people with ...
Jake Burgess
July 1, 2021 | 6 MIN READ
Employee Engagement
A Data-Driven Approach to Closing the Customer Feedback Loop
Closing the customer feedback loop is a widely adopted business practice. Some even consider it...
Jake Burgess
December 8, 2022 | 6 MIN READ
Employee Engagement
Customer Experience Lessons From the Healthcare Sector
If your business thinks customer experience efforts are too expensive, consider what it costs n...
Jake Burgess
November 18, 2024 | 6 MIN READ
Employee Engagement
Customer Experience Lessons from the Hospitality Industry
The hospitality industry reigns supreme when it comes to customer experience. When your product...
Jake Burgess
February 23, 2024 | 6 MIN READ
Employee Engagement
How to Measure and Reduce Customer Churn
Losing customers is never welcome news for a business. However, some customer churn is unavoida...
Jake Burgess
May 8, 2023 | 6 MIN READ
Employee Engagement
How to research, create, and use buyer personas to boost sales
No matter how big or small your marketing budget, you’ll want the greatest possible return on...
Jake Burgess
May 6, 2021 | 6 MIN READ