Jake Burgess
Jake is the words and grammar guy. Before putting pen to paper, Jake likes to walk a few miles in his audience’s shoes: he has now amassed an extensive collection including flip flops, soccer cleats, and stilettos.
Best Practices
Do Businesses Need a Chief Experience Officer (CXO)?
It's clear that being a truly customer-first business brings tremendous benefits in terms of cu...
Jake Burgess
September 27, 2022 | 6 MIN READ
Best Practices
Low-Cost Ways to Improve the In-Store Shopping Experience
All things being equal, creating a better shopping experience for your customers is likely to i...
Jake Burgess
August 25, 2022 | 6 MIN READ
Best Practices
Shisa Kanko: Mastering External Communications with Japanese Train Drivers
Miscommunication with your customers, clients, and partners can be fatal. Social media gaffes c...
Jake Burgess
August 15, 2022 | 6 MIN READ
Best Practices
Retail Stores Should Have Websites—Even Without eCommerce
If you listen to all the noise on the internet, you’d probably believe that brick-and-mortar ...
Jake Burgess
July 12, 2024 | 6 MIN READ
Best Practices
How Important is an Organization’s WHY?
Ever since Simon Sinek’s 2009 TED Talk went viral, “finding your WHY” has become extremel...
Jake Burgess
May 27, 2022 | 6 MIN READ
Best Practices
Should Businesses Put Purpose Before Profit?
There is a growing movement that says businesses—and in particular major corporations and uni...
Jake Burgess
May 22, 2022 | 6 MIN READ
Best Practices
Does Business Success Require Growth?
In recent years, growth is the granddaddy of all business buzzwords. If you’re not growing, y...
Jake Burgess
May 18, 2022 | 6 MIN READ
Best Practices
Why It’s Un(Acceptable) for Employees to Stay Put
In the west, our work culture has a real “standing still is going backwards” mentality. We ...
Jake Burgess
May 12, 2022 | 6 MIN READ
Best Practices
Think Like a Child: Valuable CX Lessons from Kids’ Museums
Children are notoriously difficult to engage for long periods of time. They’ve got permanentl...
Jake Burgess
March 17, 2022 | 6 MIN READ
Best Practices
Customer Experience: Tips & Tricks from the World of Museums
Money is important to museums. They need to keep the lights on and pay their staff. They need t...
Jake Burgess
March 9, 2022 | 6 MIN READ
