Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Best Practices
Top 5 Tips for Customer Journey Mapping
Want to learn the progression of interactions a customer has with your brand? You can chart out...
Gordon Polovin
July 19, 2023 | 9 MIN READ
Best Practices
How Online Surveys & Customer Feedback Are Powering Businesses In 2024 And Beyond
Whether you're in marketing, executive leadership, or both, you probably spend plenty of time p...
Gordon Polovin
February 10, 2024 | 9 MIN READ
Best Practices
Why Global Companies Need Multilingual Surveys
In today's global markets, many companies do business all around the world - which means workin...
Gordon Polovin
September 13, 2023 | 9 MIN READ
Best Practices
How Can Assessments Aid Employee Performance?
Poor team performance, identified mainly through below-standard business KPIs (Key Performance ...
Gordon Polovin
June 13, 2023 | 9 MIN READ
Best Practices
How Can Quizzes Boost Customer Engagement?
Gathering relevant customer data through key platforms (news, social media, market research) is...
Gordon Polovin
June 8, 2023 | 9 MIN READ
Best Practices
How Can Forms Help with Lead Generation?
For a modern company strategizing its marketing program’s reach, the world is the size of a v...
Gordon Polovin
August 4, 2023 | 9 MIN READ
Best Practices
Top 10 Employee Experience Management Software for 2024
What is Employee Experience Management Software, and Why is it Important?
Employee experienc...
Gordon Polovin
March 31, 2024 | 9 MIN READ
Best Practices
Top 10 Online Survey Analysis Tools in 2024
Many hard-nosed CEOs and COOs, when they see a title like this, ask the question, "Why do I nee...
Gordon Polovin
November 15, 2024 | 9 MIN READ
Best Practices
How to Choose the Right CX Consultant
The customer experience (CX) embraces a network of touchpoints (TPs) that customers follow from...
Gordon Polovin
March 15, 2023 | 9 MIN READ
Best Practices
Customer Engagement Software vs. CRM
At a company forum the other day, the lecturer, when talking about customer engagement software...
Gordon Polovin
July 10, 2023 | 9 MIN READ
