Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Customer Experience
The Ultimate Framework for Customer Experience Management: A Comprehensive Guide
As customers, we all want better experiences. As businesses, we want to provide those experienc...
Gordon Polovin
October 1, 2024 | 18 MIN READ
Customer Experience
New Hire Onboarding Survey Questions to Improve Employee Experience and Retention
Providing an outstanding experience for employees has a major impact on your organization's suc...
Gordon Polovin
September 11, 2024 | 18 MIN READ
Customer Experience
How to Measure Brand Awareness in Modern Marketing Environments
When awareness of your brand enters the conversation in any marketing campaign, it revolves aro...
Gordon Polovin
September 11, 2024 | 18 MIN READ
Customer Experience
Five Must-Try Employee Incentive Programs to Engage Your Team
If you've found this article, there's a good chance that you're looking to give your team (and ...
Gordon Polovin
September 11, 2024 | 18 MIN READ
Customer Experience
Digital Experience Analytics: A Complete Guide
In a world where experience is king, every interaction matters. From in-person shopping in bric...
Gordon Polovin
September 11, 2024 | 18 MIN READ
Customer Experience
How to Calculate Attrition Rates and Why They Matter
As everyone works toward boosting employee engagement to improve retention and reduce churn, we...
Gordon Polovin
September 11, 2024 | 18 MIN READ
Customer Experience
The Power of Digital Consumer Engagement in Driving Brand Growth
Is "digital consumer engagement" only a conversation for B2C businesses? Or can this term be ex...
Gordon Polovin
July 15, 2024 | 18 MIN READ
Customer Experience
Top Business Tools for Consultants in 2025
In a world where the only thing moving faster than technology is consumer expectations, having ...
Gordon Polovin
December 20, 2024 | 18 MIN READ
Customer Experience
How to Improve NPS: 10 Tips That Can Make All the Difference
It's Friday afternoon, but Jayne is not feeling the Friday vibes. Instead, she's feeling dread:...
Gordon Polovin
April 25, 2024 | 18 MIN READ
Customer Experience
CX in 2025: 10 Ways AI Will Make a Difference
With or without AI, customer experience decides whether your brand has "loyalty power" or will ...
Gordon Polovin
December 20, 2024 | 18 MIN READ
