Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Best Practices
How To Use Data To Improve Customer Experience
What is data and why is it so important?
Businesses with the foresight to differentiate their ...
Gordon Polovin
June 18, 2020 | 8 MIN READ
Best Practices
Improving B2B Customer Experience with Customer Journey Mapping
What is the Customer Experience in B2B markets and companies?
B2B challenges frequently make t...
Gordon Polovin
July 5, 2020 | 8 MIN READ
Best Practices
How to Improve Customer Experience in Banking
The customer journey in the banking market
The minute individuals begin thinking about the ins...
Gordon Polovin
February 18, 2025 | 8 MIN READ
Best Practices
VoC and ROI: How can Voice of the Customer impact revenue?
Henry Ford famously (or infamously) said car buyers could have any color they wanted as long as...
Gordon Polovin
May 5, 2021 | 8 MIN READ
Best Practices
Optimizing employee experience: How does language figure into the picture?
How diverse is America really?
The USA in the 21st century is a cultural hodgepodge that com...
Gordon Polovin
May 29, 2020 | 8 MIN READ
Best Practices
Multilingual CX: How important is language in delivering the best possible customer experience?
The customer experience (CX) is showing up in the actions and plans of industry captains around...
Gordon Polovin
December 2, 2022 | 8 MIN READ
Best Practices
What is eNPS, and is it all that important?
eNPS stands for Employee Net Promoter Score, a methodology that has built a reputation for meas...
Gordon Polovin
May 24, 2020 | 8 MIN READ
Best Practices
Organization Quizzes = Employee Engagement and Employee Job Satisfaction
Training and employee quizzes in the digital era
These days the employee experience (EX) recei...
Gordon Polovin
May 21, 2020 | 8 MIN READ
Best Practices
How to Succeed in Employee Performance Management with Best Practices (& Trying!)
"How to Succeed in Business Without Even Trying" may make a great musical, but in real life, mo...
Gordon Polovin
May 8, 2020 | 8 MIN READ
Best Practices
Promoting From Within vs. Hiring Externally: Which Is Better?
The situation posed by the topic of this article represents a continuous dilemma for most compa...
Gordon Polovin
May 6, 2020 | 8 MIN READ
