Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Market Research
How to Measure Brand Awareness in Modern Marketing Environments
When awareness of your brand enters the conversation in any marketing campaign, it revolves aro...
Gordon Polovin
September 11, 2024 | 12 MIN READ
Market Research
Five Must-Try Employee Incentive Programs to Engage Your Team
If you've found this article, there's a good chance that you're looking to give your team (and ...
Gordon Polovin
September 11, 2024 | 12 MIN READ
Market Research
Digital Experience Analytics: A Complete Guide
In a world where experience is king, every interaction matters. From in-person shopping in bric...
Gordon Polovin
September 11, 2024 | 12 MIN READ
Market Research
How to Calculate Attrition Rates and Why They Matter
As everyone works toward boosting employee engagement to improve retention and reduce churn, we...
Gordon Polovin
September 11, 2024 | 12 MIN READ
Market Research
The Power of Digital Consumer Engagement in Driving Brand Growth
Is "digital consumer engagement" only a conversation for B2C businesses? Or can this term be ex...
Gordon Polovin
July 15, 2024 | 12 MIN READ
Market Research
Top Business Tools for Consultants in 2024
In a world where the only thing moving faster than technology is consumer expectations, having ...
Gordon Polovin
May 23, 2024 | 12 MIN READ
Market Research
How to Improve NPS: 10 Tips That Can Make All the Difference
It's Friday afternoon, but Jayne is not feeling the Friday vibes. Instead, she's feeling dread:...
Gordon Polovin
April 25, 2024 | 12 MIN READ
Market Research
CX in 2024: 10 Ways AI Will Make a Difference
With or without AI, customer experience decides whether your brand has "loyalty power" or will ...
Gordon Polovin
April 25, 2024 | 12 MIN READ
Market Research
Surprise: Fun Survey Questions Get More Responses!
We'll say it up front: Fun survey questions are not for everyone or every circumstance.Howe...
Gordon Polovin
April 4, 2024 | 12 MIN READ
Market Research
The 4 Essential Elements of Employee Experience Design (EXD)
Today's employees spend more time interacting with work affairs, peers, and managers than with ...
Gordon Polovin
April 25, 2024 | 12 MIN READ
