Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Best Practices
Geographic Segmentation: An Essential Element of Market Research Projects
The modern era has connected modern businesses to every corner of the world, including markets ...
Gordon Polovin
June 3, 2023 | 7 MIN READ
Best Practices
Everything your business needs to know about the Likert Scale
The Likert Scale's reputation for reliability and accuracy when it comes to measuring opinions,...
Gordon Polovin
August 24, 2020 | 7 MIN READ
Best Practices
Qualitative vs. Quantitative Research – Is it really a contest?
Accumulation and analysis of data are key revenue drivers in modern times. It helps businesses ...
Gordon Polovin
June 2, 2023 | 7 MIN READ
Best Practices
Employee Satisfaction Survey Questions: Enhancing Retention in Competitive Business
It may not seem like it, but employee satisfaction and engagement are crucial factors in employ...
Gordon Polovin
January 19, 2024 | 7 MIN READ
Best Practices
What is a customer experience program, and why is customer feedback tied to it so closely?
Sales enablement and marketing experts agree on one thing - aiming for flawless customer experi...
Gordon Polovin
May 24, 2021 | 7 MIN READ
Best Practices
What is Customer Journey Mapping?
Customer journey mapping is the marketing activity that visually represents the customer or pro...
Gordon Polovin
January 13, 2025 | 7 MIN READ
Best Practices
Why the Brand Awareness Survey is Becoming a Vital Tool in the Marketing Process
What is brand awareness, and why is it important?
Good branding is the art of connecting an ...
Gordon Polovin
July 28, 2020 | 7 MIN READ
Best Practices
What is the Employee Experience Lifecycle and Why Does It Matter?
As improving holistic employee experience becomes a top priority, evaluating the complete emplo...
Gordon Polovin
December 21, 2024 | 7 MIN READ
Best Practices
Employee Appreciation – The One Big Thing That Can Extend the Employee Life Cycle
The competition for human skills and talent in the modern world has turned into a cutthroat sit...
Gordon Polovin
July 8, 2020 | 7 MIN READ
Best Practices
Employee Engagement Trends 2025
When it comes to employee engagement trends, it's important to recognize that it's beyond colle...
Gordon Polovin
December 20, 2024 | 7 MIN READ
