Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Employee Engagement
Employee Appreciation – The One Big Thing That Can Extend the Employee Life Cycle
The competition for human skills and talent in the modern world has turned into a cutthroat sit...
Gordon Polovin
July 8, 2020 | 7 MIN READ
Employee Engagement
Employee Engagement Trends 2024
When it comes to employee engagement trends, it's important to recognize that it's beyond colle...
Gordon Polovin
January 8, 2024 | 7 MIN READ
Employee Engagement
Digital Customer Experience Management – The Latest Sales Enablement Function
If anything is trending more than customer experience today, it's all things digital. It's no s...
Gordon Polovin
May 6, 2021 | 7 MIN READ
Employee Engagement
Customer Lifetime Value (CLV) – A Key Metric in the Pursuit of Customer Service Feedback
What is the lifetime value of a customer?
Marketing executives in businesses all over the USA ...
Gordon Polovin
June 26, 2020 | 7 MIN READ
Employee Engagement
Why Customer Retention is a Crucial Part of Company Strategy
What is Customer Retention?
Losing clients is costly. It far outweighs the expense of earnin...
Gordon Polovin
January 16, 2023 | 7 MIN READ
Employee Engagement
How To Use Data To Improve Customer Experience
What is data and why is it so important?
Businesses with the foresight to differentiate their ...
Gordon Polovin
June 18, 2020 | 7 MIN READ
Employee Engagement
Improving B2B Customer Experience with Customer Journey Mapping
What is the Customer Experience in B2B markets and companies?
B2B challenges frequently make t...
Gordon Polovin
July 5, 2020 | 7 MIN READ
Employee Engagement
How to Improve Customer Experience in Banking
The customer journey in the banking market
The minute individuals begin thinking about the ins...
Gordon Polovin
July 1, 2024 | 7 MIN READ
Employee Engagement
VoC and ROI: How can Voice of the Customer impact revenue?
Henry Ford famously (or infamously) said car buyers could have any color they wanted as long as...
Gordon Polovin
May 5, 2021 | 7 MIN READ
Employee Engagement
Optimizing employee experience: How does language figure into the picture?
How diverse is America really?
The USA in the 21st century is a cultural hodgepodge that com...
Gordon Polovin
May 29, 2020 | 7 MIN READ
