Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Survey Types
Qualitative vs. Quantitative Research – Is it really a contest?
Accumulation and analysis of data are key revenue drivers in modern times. It helps businesses ...
Gordon Polovin
June 2, 2023 | 6 MIN READ
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Employee Satisfaction Survey Questions: Enhancing Retention in Competitive Business
It may not seem like it, but employee satisfaction and engagement are crucial factors in employ...
Gordon Polovin
January 19, 2024 | 6 MIN READ
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What is a customer experience program, and why is customer feedback tied to it so closely?
Sales enablement and marketing experts agree on one thing - aiming for flawless customer experi...
Gordon Polovin
May 24, 2021 | 6 MIN READ
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What is Customer Journey Mapping?
Customer journey mapping is the marketing activity that visually represents the customer or pro...
Gordon Polovin
September 13, 2023 | 6 MIN READ
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Why the Brand Awareness Survey is Becoming a Vital Tool in the Marketing Process
What is brand awareness, and why is it important?
Good branding is the art of connecting an ...
Gordon Polovin
July 28, 2020 | 6 MIN READ
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Employee Lifecycle and the Importance of Employment Lifecycle Management
Entering 2020, there's a heavy focus on the employee experience (EX) and the employee life cycl...
Gordon Polovin
March 8, 2023 | 6 MIN READ
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Employee Appreciation – The One Big Thing That Can Extend the Employee Life Cycle
The competition for human skills and talent in the modern world has turned into a cutthroat sit...
Gordon Polovin
July 8, 2020 | 6 MIN READ
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Employee Engagement Trends 2024
When it comes to employee engagement trends, it's important to recognize that it's beyond colle...
Gordon Polovin
January 8, 2024 | 6 MIN READ
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Digital Customer Experience Management – The Latest Sales Enablement Function
If anything is trending more than customer experience today, it's all things digital. It's no s...
Gordon Polovin
May 6, 2021 | 6 MIN READ
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Customer Lifetime Value (CLV) – A Key Metric in the Pursuit of Customer Service Feedback
What is the lifetime value of a customer?
Marketing executives in businesses all over the USA ...
Gordon Polovin
June 26, 2020 | 6 MIN READ
