Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Market Research
Psychographic Segmentation – A vital component of market segmentation studies
Defining psychographic segmentation as part of the extensive marketing segmentation landscape i...
Gordon Polovin
June 1, 2023 | 9 MIN READ
Market Research
Demographic Segmentation – A Vital Cog in Every Marketing Research Wheel
The digital era has thrust us into the path of a dynamic marketplace full of surprises, shocks,...
Gordon Polovin
June 8, 2023 | 9 MIN READ
Market Research
Geographic Segmentation: An Essential Element of Market Research Projects
The modern era has connected modern businesses to every corner of the world, including markets ...
Gordon Polovin
June 3, 2023 | 9 MIN READ
Market Research
Everything your business needs to know about the Likert Scale
The Likert Scale's reputation for reliability and accuracy when it comes to measuring opinions,...
Gordon Polovin
August 24, 2020 | 9 MIN READ
Market Research
Qualitative vs. Quantitative Research – Is it really a contest?
Accumulation and analysis of data are key revenue drivers in modern times. It helps businesses ...
Gordon Polovin
June 2, 2023 | 9 MIN READ
Market Research
Employee Satisfaction Survey Questions: Enhancing Retention in Competitive Business
It may not seem like it, but employee satisfaction and engagement are crucial factors in employ...
Gordon Polovin
January 19, 2024 | 9 MIN READ
Market Research
What is a customer experience program, and why is customer feedback tied to it so closely?
Sales enablement and marketing experts agree on one thing - aiming for flawless customer experi...
Gordon Polovin
May 24, 2021 | 9 MIN READ
Market Research
What is Customer Journey Mapping?
Customer journey mapping is the marketing activity that visually represents the customer or pro...
Gordon Polovin
September 13, 2023 | 9 MIN READ
Market Research
Why the Brand Awareness Survey is Becoming a Vital Tool in the Marketing Process
What is brand awareness, and why is it important?
Good branding is the art of connecting an ...
Gordon Polovin
July 28, 2020 | 9 MIN READ
Market Research
Employee Lifecycle and the Importance of Employment Lifecycle Management
Entering 2020, there's a heavy focus on the employee experience (EX) and the employee life cycl...
Gordon Polovin
March 8, 2023 | 9 MIN READ
