Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Best Practices
10 Ways to Enhance Your Employee Performance Reviews
Consistent and robust employee communications are the key to the internal harmony of your organ...
Gordon Polovin
May 31, 2021 | 7 MIN READ
Best Practices
The Ultimate Guide to Customer Segmentation
While customer experience, the customer journey, and customer touchpoints are all critical data...
Gordon Polovin
November 19, 2020 | 7 MIN READ
Best Practices
100 Useful Phrases for Employee Performance Reviews
For any organization that's dependent on teamwork and employees pulling together (by which mean...
Gordon Polovin
April 23, 2024 | 7 MIN READ
Best Practices
The Best Ways to Collect Customer Feedback
Why care?
Organizations spend billions of dollars every year on digital technology apps that a...
Gordon Polovin
November 30, 2020 | 7 MIN READ
Best Practices
Customer Service Skills in 2025 and Beyond
What are customer service skills?
Every business today that’s into making the customer exper...
Gordon Polovin
December 17, 2024 | 7 MIN READ
Best Practices
How do customer touchpoints drive marketing strategies in a competitive environment?
What is a customer touchpoint?
Imagine this—you leave by car from your home in Boca Raton. Y...
Gordon Polovin
May 26, 2023 | 7 MIN READ
Best Practices
How To Transform Onboarding to Kick-Start Employee Engagement
What’s the point of going through the strenuous undertaking of hiring a new employee if your ...
Gordon Polovin
June 5, 2023 | 7 MIN READ
Best Practices
Market Segmentation – A critical component of company strategy and ROI success
What is Market Segmentation?
Ready to make the most of what you've got? Using market segmentat...
Gordon Polovin
May 7, 2024 | 7 MIN READ
Best Practices
Firmographic Segmentation: A Crucial B2B Marketing Strategy
Breaking down your data to make the most of every slice? Our series on segmentation continues!
...
Gordon Polovin
June 2, 2023 | 7 MIN READ
Best Practices
Behavioral Segmentation: A Crucial Aspect of Market Segmentation
Segmenting a market means developing the most vivid view possible of a particular customer oppo...
Gordon Polovin
September 12, 2023 | 7 MIN READ
