Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Employee Engagement
Seven Excellent Employee Retention Strategies
With so many changes taking place in our workplaces (wherever and whatever they may be!), conve...
Gordon Polovin
December 25, 2023 | 10 MIN READ
Employee Engagement
Your Ultimate Guide to Buying Market Research Software
What is market research software, and why is it important?
Market research software describes ...
Gordon Polovin
August 17, 2022 | 10 MIN READ
Employee Engagement
Sample Size Calculator: Generating Value and Confidence in Meaningful Results
As a professional marketer, you want to know what your customers think and feel about your bran...
Gordon Polovin
December 11, 2024 | 10 MIN READ
Employee Engagement
The Online Suggestion Box: A Robust Feedback Tool for Customers and Employees
Why is employee and customer feedback important?
A company’s ROI connects closely to retaini...
Gordon Polovin
June 3, 2023 | 10 MIN READ
Employee Engagement
HR Trends in 2021 That Turned Management Thinking Upside Down
The pandemic’s impact on HR trends 2021
The COVD-19 pandemic altered our lives in significan...
Gordon Polovin
July 7, 2023 | 10 MIN READ
Employee Engagement
What is growth marketing, and how does it relate to the customer experience?
What is growth marketing?
Many sales enablement experts alternatively title their designations...
Gordon Polovin
April 23, 2024 | 10 MIN READ
Employee Engagement
Intended vs. Actual Branding: Understand the Difference to Elevate Marketing Strategies
Branding rests on a combination of marketing activities that build a personality or reputation....
Gordon Polovin
March 23, 2021 | 10 MIN READ
Employee Engagement
The 5 Biggest CX Disruptors in the Digital Era and Their Impact on Customer Loyalty
Want more customers -- and more loyal customers? Of course.
Customer experience (CX) in comp...
Gordon Polovin
May 8, 2023 | 10 MIN READ
Employee Engagement
The Key Psychographics That Drive B2B Decision-Makers
The B2B marketing arena is a massively complicated network of customer touchpoints that busines...
Gordon Polovin
June 8, 2023 | 10 MIN READ
Employee Engagement
B2B Customer Journey Touchpoints That Can Make or Break Your Marketing Strategy
B2B customer experience (CX) ratings tend to fall short of expectations versus similar assessme...
Gordon Polovin
June 5, 2023 | 10 MIN READ
