Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Employee Engagement
Employee Feedback: Examples to Boost Company Culture and ROI
What is employee feedback?
Employee retention is a foundation stone of a healthy ROI. Hiring, ...
Gordon Polovin
June 8, 2023 | 9 MIN READ
Employee Engagement
How to Analyze Survey Data
So you've conducted surveys and followed all the rules. The questions were good, and the respon...
Gordon Polovin
June 3, 2023 | 9 MIN READ
Employee Engagement
Website Feedback: The Omnipresent Nudge of Modern Marketing
What is website feedback?
Website feedback -- a subset of customer feedback -- relates to obta...
Gordon Polovin
December 2, 2022 | 9 MIN READ
Employee Engagement
Connecting Customer Perception to Your Marketing Program
You'll be hard-pressed these days to find a viable market situation that isn't competitive. To ...
Gordon Polovin
December 2, 2022 | 9 MIN READ
Employee Engagement
Harnessing Brand Image to Gain a Competitive Advantage
The new year offers the perfect opportunity for a fresh look in the mirror, and brand image des...
Gordon Polovin
June 8, 2023 | 9 MIN READ
Employee Engagement
Skyrocket your online business with these types of marketing collateral
Savvy marketers enter competitive segments armed with tools and weapons that keep them at the c...
Gordon Polovin
March 28, 2024 | 9 MIN READ
Employee Engagement
The Ins & Outs of Market Research in a Competitive Environment
There's no substitute for knowing what your customers know. More than that, market research pro...
Gordon Polovin
July 21, 2023 | 9 MIN READ
Employee Engagement
Market Research Bias and the Customer Experience
Every active company focuses on perfecting their market segment customer experience (CX). This ...
Gordon Polovin
June 3, 2023 | 9 MIN READ
Employee Engagement
Transactional vs. Relational NPS
Whether Transactional or Relational, Net Promoter Score (NPS) has a massive advantage in the ...
Gordon Polovin
June 7, 2023 | 9 MIN READ
Employee Engagement
How many different ways can you look at customer relationships?
Every business's goal is to develop an unshakeable customer relationship that defines the best ...
Gordon Polovin
September 13, 2023 | 9 MIN READ
