Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Market Research
Your Ultimate Guide to Buying Market Research Software
What is market research software, and why is it important?
Market research software describes ...
Gordon Polovin
August 17, 2022 | 8 MIN READ
Market Research
Sample Size Calculator: Generating Value and Confidence in Meaningful Results
As a professional marketer, you want to know what your customers think and feel about your bran...
Gordon Polovin
December 11, 2024 | 8 MIN READ
Market Research
The Online Suggestion Box: A Robust Feedback Tool for Customers and Employees
Why is employee and customer feedback important?
A company’s ROI connects closely to retaini...
Gordon Polovin
June 3, 2023 | 8 MIN READ
Market Research
HR Trends in 2021 That Turned Management Thinking Upside Down
The pandemic’s impact on HR trends 2021
The COVD-19 pandemic altered our lives in significan...
Gordon Polovin
July 7, 2023 | 8 MIN READ
Market Research
What is growth marketing, and how does it relate to the customer experience?
What is growth marketing?
Many sales enablement experts alternatively title their designations...
Gordon Polovin
April 23, 2024 | 8 MIN READ
Market Research
Intended vs. Actual Branding: Understand the Difference to Elevate Marketing Strategies
Branding rests on a combination of marketing activities that build a personality or reputation....
Gordon Polovin
March 23, 2021 | 8 MIN READ
Market Research
The 5 Biggest CX Disruptors in the Digital Era and Their Impact on Customer Loyalty
Want more customers -- and more loyal customers? Of course.Customer experience (CX) in comp...
Gordon Polovin
May 8, 2023 | 8 MIN READ
Market Research
The Key Psychographics That Drive B2B Decision-Makers
The B2B marketing arena is a massively complicated network of customer touchpoints that busines...
Gordon Polovin
June 8, 2023 | 8 MIN READ
Market Research
B2B Customer Journey Touchpoints That Can Make or Break Your Marketing Strategy
B2B customer experience (CX) ratings tend to fall short of expectations versus similar assessme...
Gordon Polovin
June 5, 2023 | 8 MIN READ
Market Research
B2C Customer Experience and B2B Customer Experience: Yes, There’s A Difference
Customer experience is one of the biggest topics in business these days, but as you might expec...
Gordon Polovin
June 2, 2023 | 8 MIN READ
