Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Customer Experience
Customer Loyalty Programs: A Crucial Part of ROI-centric Strategies
Let’s face it, when all is said and done, sales revenue is the lifeblood of your business. Wi...
Gordon Polovin
June 8, 2023 | 6 MIN READ
Customer Experience
Types of Statistical Analysis
Businesses far and wide regard digital data as their most valuable asset in competitive markets...
Gordon Polovin
August 20, 2021 | 6 MIN READ
Customer Experience
The Season of Churn: Pandemic-influenced Consumer Attrition
The COVID-19 pandemic was a B2B and B2C upheaval that made traditional marketing and organizati...
Gordon Polovin
August 2, 2021 | 6 MIN READ
Customer Experience
The Season of Churn: Pandemic-Influenced Employee Turnover
There’s no doubt that the pandemic was a bombshell, throwing the world as we knew it into cha...
Gordon Polovin
June 8, 2023 | 6 MIN READ
Customer Experience
The Future of Events in a Post-Pandemic World
Gatherings (big and small) are among the pandemic's serial victims, spreading across sports eve...
Gordon Polovin
June 8, 2023 | 6 MIN READ
Customer Experience
How Important Is Research Design To Your Marketing Strategy?
A company CEO believes strongly that his reinsurance company can successfully enter the auto ma...
Gordon Polovin
March 15, 2024 | 6 MIN READ
Customer Experience
The Big Consumer Trends of 2021
No article on consumer trends is complete without addressing the COVID-19 pandemic's disruption...
Gordon Polovin
July 7, 2021 | 6 MIN READ
Customer Experience
Responding to Negative Feedback
The negative feedback arena is vast because it embraces customers and employees — the lifeblo...
Gordon Polovin
July 24, 2021 | 6 MIN READ
Customer Experience
What Is Customer Engagement Marketing?
Good marketing gets the job done, sometimes without drawing attention to itself at all. Done we...
Gordon Polovin
August 7, 2023 | 6 MIN READ
Customer Experience
Seven Excellent Employee Retention Strategies
With so many changes taking place in our workplaces (wherever and whatever they may be!), conve...
Gordon Polovin
December 25, 2023 | 6 MIN READ
