Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Best Practices
Why We’re Obsessed: Myers-Briggs to BuzzFeed Personality Quizzes
A quiz (sometimes called a pop quiz) is the informal cousin of the more scientific personality ...
Gordon Polovin
September 13, 2023 | 8 MIN READ
Best Practices
The Most Common Personality Tests: When to Use Them and When to Avoid Them
Personality tests seem to pop up everywhere, from social media to job interviews and from marke...
Gordon Polovin
October 26, 2021 | 8 MIN READ
Best Practices
Best Cybersecurity Practices for Your Business
Cybersecurity revolves around the technologies, processes, applications, and controls designed ...
Gordon Polovin
September 10, 2024 | 8 MIN READ
Best Practices
Cybersecurity Best Practices for Your Home
What does cybersecurity for your home mean? It's a blurred line at best. In the world of remote...
Gordon Polovin
October 14, 2021 | 8 MIN READ
Best Practices
Stratified Random Sampling: A Powerful Marketing Tool
Marketers aiming their brands at large segments need to find a common thread. What I mean is th...
Gordon Polovin
October 7, 2021 | 8 MIN READ
Best Practices
In Their Own Words: Open-ended Questions for Customer or Employee Experience Feedback
There’s little doubt that the customer experience (CX) and employee experience (EX) connect t...
Gordon Polovin
September 26, 2021 | 8 MIN READ
Best Practices
Four Customer Experience Best Practices That Create Brand Engagement
Modern marketing and sales enablement revolve around achieving the best customer experience in ...
Gordon Polovin
September 20, 2021 | 8 MIN READ
Best Practices
What is Customer Experience Management?
Customer experience (CX) is a modern-day marketing focus. It recognizes that keeping your custo...
Gordon Polovin
September 15, 2021 | 8 MIN READ
Best Practices
Building Customer Value to Sustain Company Profitability
Before we get into customer value, we should address the difference between a customer and a co...
Gordon Polovin
August 1, 2023 | 8 MIN READ
Best Practices
Vital Human Resources KPIs for Every Business
The most critical ROI-centric activities any company can plan for revolve around retaining good...
Gordon Polovin
August 29, 2021 | 8 MIN READ
