Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Market Research
The Representative Sample: Why it’s Crucial to Research and Data Statistics Accuracy
Marketers in every industry, including B2B and B2C, strive to understand what inspires their ta...
Gordon Polovin
March 27, 2025 | 11 MIN READ
Market Research
Qualitative vs. Quantitative: Understanding Types of Market Research Surveys
There's a difference between marketing research (a broad approach to looking at various marketi...
Gordon Polovin
March 20, 2025 | 11 MIN READ
Market Research
10 Fitness Trends Going Viral In 2025: How Your Gym Can Capitalize On Them
Mapping the fitness industry's future direction without referring to the American College of Sp...
Gordon Polovin
March 17, 2025 | 11 MIN READ
Market Research
Typical Customer Service Survey Questions for Exceptional Customer Experiences
As we shift our goals from simply satisfying customers to delivering consistent and amazing hol...
Gordon Polovin
April 14, 2025 | 11 MIN READ
Market Research
The Digital Customer Journey: Mapping Stages, Benefits, and Strategies
A customer digital journey covers the connected online touchpoints a customer experiences, from...
Gordon Polovin
March 17, 2025 | 11 MIN READ
Market Research
B2B Customer Service: What it Is, Why it Matters, and Best Practices for Excellence
There are three things to remember as the pillars of designing B2B customer service questions a...
Gordon Polovin
March 17, 2025 | 11 MIN READ
Market Research
Close Ended Questions: What They Are, Benefits, and How to Use Them Effectively
In the pursuit of answers, we all need to ask questions. But asking the wrong question or even ...
Gordon Polovin
March 17, 2025 | 11 MIN READ
Market Research
Employee Retention in 2025: 12 Stats to Shape HR Strategy
If there's one thing we love, it's data. From data-driven decisions to facts in evidence, real ...
Gordon Polovin
March 17, 2025 | 11 MIN READ
Market Research
Burnout-Proof Your Business in 2025: Lessons from 2024 Employee Experience
The workplace in 2024 was a cauldron of volatility and evolving change, with stakeholders focus...
Gordon Polovin
February 3, 2025 | 11 MIN READ
Market Research
10 Ways To Churn-Proof Your Business in 2025 From 5 Lessons Learned In 2024
Customer churn (often called customer attrition) kicks in when customers, for various reasons, ...
Gordon Polovin
February 3, 2025 | 11 MIN READ
