Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Customer Experience
Why Customer Loyalty Program Success Depends on Employee Loyalty and Engagement
The traditional customer retention ecosystem focuses on digital interconnections, SaaS and app ...
Gordon Polovin
October 14, 2024 | 8 MIN READ
Customer Experience
6 Customer Loyalty Program Errors That Kill Customer Engagement
Customer loyalty programs can offer amazing opportunities for both customers and brands, but no...
Gordon Polovin
October 14, 2024 | 8 MIN READ
Customer Experience
Unlocking Profit Potential: Statistics That Prove Loyalty Programs Work
Want to grow (or start!) a customer loyalty or rewards program? If your colleagues keep demandi...
Gordon Polovin
October 11, 2024 | 8 MIN READ
Customer Experience
How Sustainability Initiatives Power Customer Loyalty Programs
Sustainability in customer experience (CX) strategies promote brands that have significantly po...
Gordon Polovin
October 31, 2024 | 8 MIN READ
Customer Experience
6 Innovative Leading Brand Customer Experience Strategies
There's no longer a debate about whether or not an engaging customer experience (CX) opens the ...
Gordon Polovin
September 16, 2024 | 8 MIN READ
Customer Experience
The 6 Known-Brand Reward Programs Creating CX Waves in 2024
Modern loyalty programs prioritize practicality, but to succeed, their designers must have visi...
Gordon Polovin
October 9, 2024 | 8 MIN READ
Customer Experience
Customer Effort and Sentiment Analysis – Integrated Concepts Driving a Better CX
Understanding modern customer lifestyles—fast-paced, volatile, and open to new experiences—...
Gordon Polovin
October 9, 2024 | 8 MIN READ
Customer Experience
Boosted Survey Response Rates: Proven Strategies for Success
Low response rates represent the most frustrating and costly side of survey strategies. While m...
Gordon Polovin
September 11, 2024 | 8 MIN READ
Customer Experience
The Ultimate Framework for Customer Experience Management: A Comprehensive Guide
As customers, we all want better experiences. As businesses, we want to provide those experienc...
Gordon Polovin
October 1, 2024 | 8 MIN READ
Customer Experience
New Hire Onboarding Survey Questions to Improve Employee Experience and Retention
Providing an outstanding experience for employees has a major impact on your organization's suc...
Gordon Polovin
September 11, 2024 | 8 MIN READ
