Create professional-looking surveys in minutes with our easy-to-use online survey maker. Enjoy plenty of advanced design, distribution, and analytics options to get the answers you need.
Meet the most secure and collaborative feedback management and assessment platform on the market, featuring sophisticated analytics and powerful automation and integrations.
Improve customer satisfaction and loyalty with the platform that helps you map and monitor key metrics across the customer journey, turning data into insights and action plans.
Understand, engage, and prioritize your people with the platform that streamlines employee experience management so you can focus on the folks who make your workplace work.
With a powerful platform designed to simplify feedback collection and improve insights, it’s no surprise that our community of users includes a wide range of roles and responsibilities. Need to make better decisions? There’s a good chance we can help.
Quick: What’s that industry in which everyone’s trying to improve customer and employee experiences? Oh, right — that’s every industry! Working to provide better experiences for everyone? There’s a good chance we can help.
From how-to to best practices, we’re here for you! Follow along with step-by-step instructions, check out helpful videos, and then dive into the platform and put your learning to work.
Just as we’re always updating our products, we’re always updating our video resources that help to guide you! Start with the full tour or explore as you go with step-by-step tutorials.
Whether you’re a design pro, research expert, or newbie to the wide world of surveys, feedback, and experience management, our team is ready to help! Watch and learn or join a live training.
From thought leadership to feedback and experience management best practices, our webinars deliver insights to move you forward. Join us live or check out our on-demand library.
Our favorite stories are those our clients tell us about how we’ve helped them to make better decisions and provide better experiences for their most important stakeholders.
Looking for inspiration? Our survey template bank comes fully loaded with a wide range of ready-to-use questionnaires to get you started! Customize, polish, and publish!
Create professional-looking surveys in minutes with our easy-to-use online survey maker. Enjoy plenty of advanced design, distribution, and analytics options to get the answers you need.
Meet the most secure and collaborative feedback management and assessment platform on the market, featuring sophisticated analytics and powerful automation and integrations.
Improve customer satisfaction and loyalty with the platform that helps you map and monitor key metrics across the customer journey, turning data into insights and action plans.
Understand, engage, and prioritize your people with the platform that streamlines employee experience management so you can focus on the folks who make your workplace work.
With a powerful platform designed to simplify feedback collection and improve insights, it’s no surprise that our community of users includes a wide range of roles and responsibilities. Need to make better decisions? There’s a good chance we can help.
Quick: What’s that industry in which everyone’s trying to improve customer and employee experiences? Oh, right — that’s every industry! Working to provide better experiences for everyone? There’s a good chance we can help.
From how-to to best practices, we’re here for you! Follow along with step-by-step instructions, check out helpful videos, and then dive into the platform and put your learning to work.
Just as we’re always updating our products, we’re always updating our video resources that help to guide you! Start with the full tour or explore as you go with step-by-step tutorials.
Whether you’re a design pro, research expert, or newbie to the wide world of surveys, feedback, and experience management, our team is ready to help! Watch and learn or join a live training.
From thought leadership to feedback and experience management best practices, our webinars deliver insights to move you forward. Join us live or check out our on-demand library.
Our favorite stories are those our clients tell us about how we’ve helped them to make better decisions and provide better experiences for their most important stakeholders.
Looking for inspiration? Our survey template bank comes fully loaded with a wide range of ready-to-use questionnaires to get you started! Customize, polish, and publish!
Broadly speaking, survey questions can be divided into two types: structured and unstructured.
Structured formats help the participant respond more easily and help the researcher accumulate and summarize responses more efficiently.
If the respondent writes down text, you’ve got an unstructured response format. These can vary from short comment boxes to the transcript of an interview.
One of the major difficulties in writing good survey questions is wording the questions correctly. Even slight wording differences can confuse the respondent or lead to incorrect interpretations of the question.
When a question has two possible responses, we consider it dichotomous. Surveys often use dichotomous questions that ask for a Yes/No, True/False or Agree/Disagree response.
We can also construct survey questions that attempt to measure on an interval level. One of the most common of these types is the traditional 1-to-5 rating (or 1-to-7, 1-to-9, etc.).
Sometimes you have to ask the respondent one question in order to determine if they are qualified or experienced enough to answer a subsequent one. This requires using a filter or contingency question.
Look at each question in your survey to see whether the respondent is likely to have the necessary information to fully answer the question.
It’s critical that your survey questions are correctly worded so that you receive the appropriate answers for the required study and analysis.
