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Building community support for critical issues
Key
Highlights
Highlights
60% of constituents ultimately voting in favor of the bond measure
Easily reached community with varied distribution options
Greater HR capabilities with employe experience management
The Story
The challenge
An important bond election for educational funding was coming and Bay Village Schools needed its community's feedback
The school district needed to be able to effectively communicate with the entire community and gather a full range of opinions and viewpoints leading up to an important bond election for education funding.
As they began planning for the bond election, the team knew that less than 30% of registered voters had children currently attending school in the district.
While schools are supported by the tax dollars of all residents, the district needed to remind citizens that quality schools add value to the entire community. Plus, reaching out directly to all residents might be a challenge, but it was critical to hear from everyone. Bay Village Schools needed a survey tool that would provide them multiple means of distribution as well as assurances that special interest groups would not “stuff the ballot box”.
The solution
Sogolytics offered the school district the platform they needed, including capabilities that allowed them to reach all stakeholders and gather the collective voice of the community. The district team now had the confidence to confirm their budget needs and ask the voters for the tax increase they needed to deliver the education priorities their constituents require.
Bay Village Schools could do more than just collect votes for the bond measure. Now, they have a dedicated solution that could manage community feedback, handle employee experience management, and create reports in real-time to improve decision-making. The veracity of the data improved immensely with the implementation of Sogolytics’ suggestions. Custom design and advanced question types capabilities made survey participants’ experiences faster and smoother, only showing the information they needed and getting to the questions that mattered.
The result
The district could easily distribute the survey to households with students attending the schools via email, but they were also able to mail out invitations with unique survey access codes to households without children and maintain the integrity of the results. The responses allowed a complete picture, clarifying the way the entire community views and values education.
In addition to important communications with the community, the school district also uses Sogo to create surveys for their staff. Administrators found it easy to customize the appearance and layout and create surveys that were engaging and informative.
As Communications Director Karen Derby puts it, “Sogo has met all of my needs. It makes it very easy to communicate with our staff.”
Sogo’s advanced branching and skip logic options allowed the team to design well-thought-out surveys that incorporated all the possible paths of participants. This capability played a key role in obtaining valuable data collected from the community survey, resulting in 60% of constituents ultimately voting in favor of the bond measure supporting the district.
Using Sogolytics created an opportunity for 2-way communication with our community, something that’s priceless and lets us do more for our students.
About Bay Village Schools
The Bay Village City Schools District serves 2,500 students in a suburban community in Cuyahoga County just 20 miles west of Cleveland on the shore of Lake Erie. The school district ranks among the best of public school districts in all of Ohio. Student performance ranks in the top 5-6% of all the districts in the state.
As the community's largest employer, Bay Village prides itself on community development and engagement in everything they do. Their goal is for every student to have the resources, support, and opportunities they need to be successful and achieve their goals.
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