SURVEY TEMPLATE

Market Reputation Survey Template

The value of a good reputation in the eyes of customers and the community at large can’t be overstated. For banks, reputational risk, unlike credit or interest rate risk, is hard to quantify. It’s important to know how your customers feel about you, and one of the best ways to obtain that knowledge is to monitor perception with the Bank Market Reputation survey.

CATEGORY
Financial Services
TIME TO COMPLETE
1 minutes (approx.)
NO. OF QUESTIONS
3
Understand how your customers feel

For banks, reputation is an area that merits continued attention; it one of the most important factors in deciding whether or not to trust a financial services provider. But evidence shows there is a gap between consumer expectations and bank performance across a range of factors that influence reputation.

Reputation is all about perception: how customers, employees, investors, and other stakeholders view your institution. The goal is alignment between the image you want to portray and what people really think. Customer experience metrics such as “likely to recommend” are an indicator of reputation that can impact your prospects for future business.

In the social media era, it’s more important than ever to cultivate a positive reputation. One or two unhappy customers who take to social media channels can have a dramatic impact on your bank’s reputation. Gain important insight by regularly monitoring customer sentiment with feedback from Sogolytics’s Bank Market Reputation survey.

Benefits of Market Reputation Surveys
1.Understand the factors impacting customer acquisition and loyalty
2.Identify how customers view your bank, and the drivers behind customer satisfaction
3.Keep a tab on the net promoter score to better understand customer loyalty
How to use this survey template?

Once you sign in to your Sogolytics account, simply select a template from the bank to get started. Edit, add, or remove questions as per your needs, and create the survey you need easily.

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FAQs

How does a survey template work?

A survey template is a professionally designed questionnaire designed to meet the specific goals of the identified project type. The structure, questions, and answers have been carefully developed to enable users to connect with the right audiences to achieve the appropriate purpose. This template is already built and waiting within the Sogolytics platform, saving time in both the generation of ideas and actual development of the survey. Survey templates also provide a source of inspiration for those uncertain where to begin or seeking guidance and new insights on existing projects.

Can I customize a survey template before I launch?

Yes! While a template provides a solid starting point, most users will choose to customize the survey template before launching. Customization may include adding or removing questions or answers, modifying text, and revisiting logic, pre-population, or other functionality. Visually, a template may also be customized to reflect the appropriate branding, such as a logo, colors, and styles.

How can I get this survey template?

If you don’t already have a Sogolytics account, click “Try This Template” below. You’ll receive a copy of the template in your inbox and you’ll also complete sign-up for a free Sogolytics account. When you log in to the account, the template will be ready and waiting for you to get started.

Where can I find survey templates in my Sogolytics account?

If you already have a Sogolytics account, you’ll find the Template Bank on the home screen when you log in. You’ll also see the option to start from a template every time you create a new project. Create a project on the home screen, from All Projects, or while you’re working on another project. Interested in just a few questions from a specific template? Add them to the Question Bank in your account and re-use them when and where they work best.

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