Boost acquisition with

a reputation that precedes you

When your aim is to grow, you need to ensure consistent customer acquisition along with customer loyalty.

Great customer support and providing meaningful services is just one part of the puzzle. When you work on building trust with your customers and delivering value, loyalty is a byproduct. But how can you improve customer acquisition? That’s where online reputation management (ORM) comes in.

New customers won’t take the leap unless they feel a certain level of trust. Your advertisements and marketing can only go so far. The most powerful tool to convince prospective customers is other customers.

When they read experiences and reviews by those in the same boat as them, they are more likely to convert.

However, this can’t happen if your happy customers aren’t sharing their experiences online. That's why it's important to not just request but take the effort to nudge your customers to share their reviews and experiences online. Send them a link to the review site after key interactions so that they can easily leave their feedback. This can help improve your online reputation significantly and improve your market reputation!

The best way to get started with improving your online reputation is by understanding where you currently stand. What are your customers saying about you?

Begin by proactively seeking feedback. This will encourage customers to share their experiences with you, allowing you to gain an accurate assessment of market perceptions. You can also go a step further by asking customers what can be improved.

Once you understand the key experience gaps and customer satisfaction rate, you can focus on improving every step of your customer journey.

While doing so, it’s also important to prompt customers who have had great experiences to leave a review. Set up a conditional follow up message for surveys that aims to resolve customer concerns and complaints when they roll in, while nudging those with great experiences to share the same.

This will ensure that great experiences and feedback isn’t limited to your platform but shared with the world. It provides insight for prospective customers to consider when they debate selecting your platform over your competition and improves your online reputation.

Sogolytics is a comprehensive experience and feedback management platform designed to help you better understand how your customers feel. Our powerful analytics can provide nuanced analytics that help you home in on concerns, while giving you actionable insights to guide your next step.

With multichannel distribution, you can be right where your audience is to ensure ease of feedback. You can go a step further with automated distribution, and trigger surveys as well as follow ups after specific actions and at regular intervals.

Include Key Driver questions in the surveys to better understand the “why” behind the metrics, while also adding in touch rules so as not to cause survey fatigue amongst participants.

Once you have the answers rolling in, our powerful analytics help you read between the lines, identify blind spots, and a lot more. With segmentation, you can see correlations that might’ve otherwise been missed, and filters allow you to home in on concerns at specific locations / touchpoints.

These answers can show you just what concerns your audience, allowing you to improve on these aspects and creating better experiences for your customers. Happy customers love to share their experiences – and that’s just the kind of audience Sogolytics can help you build.