Increase engagement

with custom surveys

To make sure you capture and hold participants’ attention, you need to create a survey that is interactive and dynamic. The most important aspect is to ensure that every question you ask is relevant. Use multiple question types, from multiple choice to rating style, and even text responses. By instilling a good balance of open-ended questions and close-ended questions, and using features such as branching and piping to make your questions more personal and relevant, you will be sure to keep participants engaged.

The best surveys are quick, direct, and interactive. To ensure your survey is the best it can be, the first thing you need to do is identify your goal. Based on this, you can begin creating survey questions that matter. When you’re designing survey questions, make sure you aren’t asking any double-barreled questions. For example, “Were you satisfied with our hotel staff and the food served?” Such a question, combined with a straightforward response option such as a yes or no, or even a rating scale, can cause frustration for participants. The reason being, what if the guests were happy with one (example, hotel staff), but not the other? The survey form design needs to be simple and engaging. A survey with too many questions can look overwhelming, often increasing abandonment or even leading to inaccurate responses. This would greatly impact survey results, leading to inaccurate insights that impact decision making.

We have a plan for everyone. When it comes to survey research, our monthly and yearly plans are a great start. Each plan comes with a comprehensive range of features, empowering you to optimize based on your goals, with the option to upgrade if the need arises. If your aim is to work on descriptive survey research, design and implement surveys that leverage our powerful analytics to help you gain both qualitative and quantitative insights.